Market Opportunity

HNW individuals globally hold significant wealth, £72trn of assets including both business ownership/interests and existing investible assets – such as equities, fixed income, real estate, cash. The holding structure adopted for this extensive pool of assets, which are often directed towards a client’s long-term savings and investment goals, is often not the most efficient.

Insurance-based wealth solutions represent <1% of this £72trn pool, with approximately £605bn currently held or invested via to these structures. This is despite the most recent NMG market study underlining the unique benefits of insurance-based wealth solutions and the clear alignment to the current and future
needs of (U)HNW clients: facilitating asset protection, cross-border portability and efficient wealth transfer/succession planning, all within a globally tax compliant tax and reporting framework. This makes them strongly positioned for the complex, multi-jurisdictional needs of (U)HNW clients.

The opportunity for growth is significant. A single percentage point increase in the allocation of HNW assets into insurance-based wealth solutions would double this market. Utmost is actively investing in expanding its marketing, technical support and solution development, to drive awareness and adoption of these solutions across our global footprint.

Through our strong market franchise, extensive direct and intermediated distribution networks and our ongoing commitment to market education, Utmost is well placed to capture a meaningful share of the sizeable and growing market opportunity.

This structural opportunity sits alongside a growing market. NMG forecasts that new business sales in the insurance-based wealth solutions market will reach £85bn by 2030, an increase of 62% relative to 2025 levels. On a cumulative basis, this equates to approximately £92bn of new business flows entering the market over the five-year period, over and above 2025 levels.

NMG’s analysis shows that Utmost is the largest insurance-based wealth solutions carrier globally, with an 18% total market share (up from 15% in 2024). This leading position provides a strong base to participate in the long-term structural drivers and growth in new business volumes. Beyond organic market growth, we see opportunity to grow Utmost’s share through strategic expansion of distribution and geographical reach, where Utmost’s existing capabilities and distribution relationships are transferable.

Across our market, there is significant opportunity. By deepening adviser engagement and expanding into adjacent wealth sectors where insurance-based solutions remain underrepresented, Utmost has the potential to grow both its share of the market and the market itself.